At the foundation of rhetoric in the Rhetoric, the first step taken by Aristotle on the path of rhetoric, or rhetoric as a path into politics, was to discriminate between what he was going to perform, and what was done, that is, between rhetoric and “the rest.” He founded rhetoric, and the political, by bringing a theory of subjectivity into a praxis of inter-subjectivity, or “politics,” and by grounding political praxis in an intellectual praxis of subjectivity. The primum mobile, or the dunamis, of his initial move was a consideration of, and for subjectivity within, and as politeia. In this essay I return to the founding moment, as moment and movement, and ask of “rhetoric” how we can take into our stride, and take into consideration, the new shaping of political subjectivity inaugurated by surveillance society in the electronic age. And, by so doing, I wish to extend and to reconfigure the domain of rhetoric, Rhetoric Redux. I dedicate this essay to Michel Meyer who, along his own cross-paths, encounters the same Holzweg as I believe I do.