Recensione di Jean Baudrillard a M. McLuhan, Understanding Media: The Extensions of Man

TESTI/ 1 / Jean Baudrillard /


This long review to M. McLuhan’s book that maybe influenced more than any other the contemporary sociology, also starting a new aesthetical and philosophical reflection about media and new technologies, has been written by Jean Baudrillard in 1967. Here the French thinker goes ironically through McLuhan’s theory of the civilizing process, in particular his interpretation of the so-called ‘Civilization of Books’. Working on the distinction between ‘hot’ and ‘cool’ media, he demonstrates how McLuhan’s sociological thought, although able to explain the revolutionary role of the electrical environments (those which lead man beyond the Age of Literacy and into the global village) is insufficiently equipped for a historical and social (and therefore political) comprehension of modern cultural processes.

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Lo Sguardo è un progetto full open access. Puoi scaricare gratuitamente tutto il nostro archivio, ma saremmo lieti di ricevere un piccolo contributo tramite PayPal.
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Lo Sguardo is a full open access project. You can download all the articles for free, but we will be glad to receive a little support through PayPal.
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