ARTICOLI / 2 / Tito Marci /
The aim of this paper is to briefly reconstruct the theoretical proposal of Jean Baudrillard in light of the Mauss’s study of the potlatch, the “system for the exchange of gifts” that consists of a festival where goods and services of all kinds are exchanged and reciprocated with a dominant idea of rivalry and competition between the tribes assembled for the ritual. We will try to demonstrate that exactly on the basis of this perspective Baudrillard has rethought the social sphere emphasizing the dimensions of “antagonism”, “dare”, “reversibility” and “symbolic” (some of the typical traits of the potlatch). From here, beyond all critical and hermeneutics stances, we can find the development of a theory capable of replacing the dialectical movement of production with the fatal movement of seduction.