ARTICOLI / 7 / Daniela Angelucci /
In the Western thought the aesthetic experience is mostly explained as an encounter between subject and object where the latter holds the role of stimulus, occasion, and the subjectivity of the user (or of the author) remains, somehow, the protagonist, central and active. The article wonders whether it is possible to describe the aesthetic experience in a different way, assigning to the object a more central role, more powerful. The thought of Jean Baudrillard – with the notions of seduction and fatality developed between the late seventies and early years eighty – can be particularly useful just in order to describe the aesthetic experience as an event in which the subject is taken, captured by the object.